Logo
Packshot
Logo

Overview

With the mission to become the world’s first all-around positive energy drink, Up to Good co-founder Lars Oltmanns launched his brand in 2020 using upcycled coffee-fruits (the by-product of the coffee craze) to make his contribution in the battle against food waste. Next to its environmental benefit, one can of Up to Good contains significantly less sugar than comparable products without a trade-off on taste. Through its direct trade with local smallholder farmers, the company opens significant income increases to remote Latin-American communities.

Founder(s)

Lars Oltmanns

Location

Los Angeles/Atlanta, USA