Keeley Tillotson and Erika Welch founded Wild Friends in 2011 during their studies in Portland. Wild Friends is the first US brand, which offers a healthy and sustainable nut butter without palm oil, whose texture is hardly distinguishable from conventional products. Wild Friends is currently sold in more than 8000 stores (e.g. Whole Foods, Costco, Kroger) in the USA and Canada as well as through their online shop.
As a rapidly growing B-Corporation Wild Friends adds value to society and the environment by solving social and environmental problems. The Startup donates 1% of its net income to charitable projects for the benefit of women and girls. All products are vegan and free from genetic engineering, sugar additives, preservatives or artificial flavors.
Katjesgreenfood participates in the Wild Friends Seed Round. Wild Friends is a new and innovative product idea with unique flavors that will revive the US nut butter market, which is worth more than 2 billion US dollars. Wild Friends intends to use the financing to expand its market presence and product portfolio.
Founded in 2017 by Aidan Altman and Andrew McClure in New York, the company has developed the world's first vegan, milk and cholesterol-free FabaButter. It consists of aquafaba, a liquid by-product of cooked chickpeas and coconut. Fora is widely used by Michelin star restaurants and is available in American Eataly markets.
Fora is the first plant-based product that really tastes like butter. Raising a cow costs lots of land and water and pollutes our air. With Fora we produce four times less CO² compared to the production of milk butter. But we are not just targeting vegans. Above all, we want to address flexitarians who protect the environment while at the same time emphasizing quality and taste.
Katjesgreenfood invests in the New York startup Fora. Fora is hardly distinguishable in taste and texture from conventional butter, has a longer shelf life and is also suitable for higher temperatures during cooking and frying. With its sustainable philosophy, it will revolutionize the classic butter and margarine market.
Foodstirs was founded in 2015 by Hollywood star Sarah Michelle Gellar ("Buffy"), Galit Laibow and Greg Fleishman in Santa Monica. The Californian startup Foodstirs is the number 1 in the fast-growing organic baking market in the US. The traditional and less innovative US bakery market has a total volume of just under USD 5 billion.
All Foodstirs products follow the company philosophy "Purity with Purpose": tasty, easy to produce convenience products from sustainable cultivation at affordable prices. The company uses Biodynamic® and Fair Trade certified ingredients sourced directly from the producer. For example, the cocoa comes from small family businesses in South America with fair wages and safe working conditions.
Katjesgreenfood invests with Foodstirs in the Clean Baking Revolution. Foodstirs is already sold to over 15,000 stores (including Whole Foods Market, Kroger, Target, Starbucks, Amazon) within the USA. Using Foodstirs sustainable philosophy both companies want to disrupt the conventional bakery market in the US.
SEVEN SUNDAYS, founded 2011 in Minneapolis, is hence the first US-Investment of Katjesgreenfood. SEVEN SUNDAYS has quickly grown to become the best-selling and fastest growing muesli in the U.S.. The Company’s products are currently sold in over 4,000 stores across the U.S., including Target, Costco, Safeway, Whole Foods and Sprouts.
SEVEN SUNDAYS` mueslis are glutenfree, all natural and sourced from local farmers. SEVEN SUNDAYS targets specifically everyone who desires to live a healthier life and looks for nutritious but healthy alternatives towards traditional breakfast. SEVEN SUNDAYS is the clear market leader in the emerging muesli-category.
Katjesgreenfood is lead investor at SEVEN SUNDAYS and intends together with the two founders to flip the U.S. breakfast aisle on its head. While the overall cereal market in the U.S. is declining, muesli is growing double-digits.
VEGANZ was founded in Berlin in 2011 and has become the market leader for vegan foods. VEGANZ supplies the retail Europe’s pioneer of vegan foods and runs some of its own vegan stores in carefully chosen locations.
The young company VEGANZ attaches the greatest importance to taste, sustainability and fairness. Vegan nutrition is the epitome of "Greenfood": plant-based and thus much more environmentally and animal friendly than "Bloodfood".
Katjesgreenfood has acquired a 11% stake in VEGANZ. The conversion of the entire Katjes product range to "veggie" has shown us how great the consumer interest in meat-reduced nutrition actually is. With Katjesgreenfood we are now also investing in other than the confectionery market.
HAFERKATER offers the first freshly cooked, customised take-away porridge. With various toppings, e.g. Fresh fruits, compote, nuts, berries, oatmeal is the healthy alternative in the fast food sector. HAFERKATER won the start-up competition of the Deutsche Bahn (German railroad) in 2016 and the Gastro-Gründerpreis in 2015.
HAFERKATER is the first snack product that meets the requirements of speed, freshness, customisation and Zeitgeist without being a sandwich. Freshly cooked throughout the day, the healthy, sustainable snack provides you with energy, can be compiled individually as well as a vegan dish and with little time available taken to the office.
Katjesgreenfood has acquired 20% of HAFERKATER. With the unique combination of Porridge & Coffee, HAFERKATER aims at the rapidly growing category of the on- the- go -breakfast market. In addition to the existing cafes in Berlin, HAFERKATER will also conquer other cities and open new stores in Germany.
Caté was founded in 2014 and is worldwide the first caffein containing soft-drink, made out of coffee-cherry. The pulp from the coffee-cherry contains more caffein then a roasted coffee bean. Therefor one bottle of Caté is as strong as 2 cups of espresso.
Caté uses 100% natural ingredients, produced with the power from regenerative energies. Until now by the coffee production unused fruit peels become thanks through upsycling a tasty lemonade. Through direct and fair trade Caté develops significant income raises for the independent farmers. Every sip helps developing social projects in production country's.
Katjesgreenfood participates with 20% at Caté. The values and visions that we embody with Caté fit perfectly to the sustainability mission from Katjesgreenfood. Caté is a pioneer for the precious handling of sustainable resources, and with that a perfect partner to revolutionise the coffee market.
HEMPTASTIC produces the world’s first original hemp lemonade. For this, Hemptastic works with freshly pressed hemp juice as a natural raw material. The lemonade contains no THC, but plenty of CBD and is therefore legally marketable. CBD is a cannabidiol, which is said to have many health-promoting effects.
Hemp is the world’s oldest cultivated plant. In view of the growing raw material prices, climate change and ever-increasing cases of food intolerance, hemp is the new sustainable trend raw material due to its versatility, nutritional value and rapid growth. The hemp for the delicious HEMPTASTIC lemonade comes from the natural green fields of Ireland, where it is picked and pressed by hand.
Katjesgreenfood holds 25.1% of HEMPTASTIC and wants to use the brand’s full potential in the long-term with the two founders. The participation is the ideal entry to the future segment of hemp.